How to Get Better Newsletter Metrics

Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Lindsay Goddard, New York Times; Brady Pierce, Greentech Media

Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation.

This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.

This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.

Handouts:
– Presentations will be available to participants.

Who should attend:
– Journalists, editors, growth managers, marketers, publishers, non-profits, and content creators interested in learning about newsletter metrics.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing.

Lindsay Goddard is a product manager on the email team at The New York Times. She helps drive new features and and platform development across the email portfolio. Lindsay previously worked on email at Forbes and Oxford University Press. She holds an undergraduate degree from the University of New Mexico and a masters degree from New York University.

Brady Pierce is senior manager of digital marketing at Greentech Media, a creative strategies company that creates branded content including videos, podcasts and webinars. Brady previously worked at Yield10 Bioscience and Tufts University.