For years, webinar hosts have used co-branded registration pages to promote session sponsors or partners to their audience. But with the rise of digital experiences shifting the event landscape, many webinar and event planners have sought out more innovative ways to engage their audiences with sponsored content.

Now, more engaging features like pop-up offers and virtual exhibitor booths offer online experiences that closely mirror (and often replace) in-person event experiences. And with sponsors and exhibitors being a major revenue driver for many events, online event technology has had to shift to accommodate these changing needs.

In this webinar, we'll explore the evolving webinar and event landscape for sponsors and exhibitors, and discuss the various ways event technology is accommodating these changes. We'll also look at ways to optimize sponsor relations to help strengthen partnerships and push ROI further than ever before. Specifically, we'll discuss:

- How to create more engaging sponsor and exhibitor experiences to enhance audience participation and satisfaction

- Ways to effectively incentivize your audience to encourage sponsor and exhibitor participation

- Innovations in sponsor activation, lead scoring, and advanced analytics


And more!