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Issues and Crisis Communications: How to Maintain Control of the Story
About This Webinar
OVERVIEW:
Telling your brand story is never easy when things are not going your way – cyber threats, accidents, financial scrutiny, product recalls, etc. These situations require powerful communications to match decisive actions. This workshop will educate participants about the preparation and skills needed to respond effectively.
BENEFITS OF ATTENDING:
- Participants will gain recognition of the need for empathy and specific actions
- Participants will develop meaningful and consistent messaging
- Participants will learn how to regain control during Q&A
- Participants will understand how to identify the needs of key audiences
- Participants will recognize the importance of timing and available channels
Categories:
BUSINESS & FINANCE
EDUCATION & LEARNING
NONPROFITS & CAUSES
SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Webinar ID: 48d0859a1fc0
Featured Presenters
Business Communicatons Training & Strategy
As a strategy and business communications training firm, WPNT Ltd. (Wixted Pope Nora Thompson) serves clients around the world. For twenty years, the firm has supported Fortune 1000 and growing clients in the airline, business consulting, manufacturing, financial services, consumer products and healthcare sectors. We help corporate leaders and managers navigate issues such as succession changes, product recalls, regulatory scrutiny, social responsibility, plant closures, industry speeches, board meetings and operational crises. WPNT Ltd. enables successful leaders to become more effective communicators, by equipping them with skills so that their communications efforts help drive business goals.
Previously served as vice president of a Chicago-based communications consulting company, and earlier headed public affairs and served as national spokesperson for a multi-billion dollar Rocky Mountain travel and tourism industry.
Also a former broadcast journalist and producer, and have worked with national TV programs including "Donahue," and as a reporter and producer with Tribune Broadcasting and other network-affiliate television stations.
Specialties: Executive Communications Coaching & Presentation Training
Communicating Change
Crisis & Risk Communications
Analyst & Financial Communications Training
Issues Management & Executive Media Training
Previously served as vice president of a Chicago-based communications consulting company, and earlier headed public affairs and served as national spokesperson for a multi-billion dollar Rocky Mountain travel and tourism industry.
Also a former broadcast journalist and producer, and have worked with national TV programs including "Donahue," and as a reporter and producer with Tribune Broadcasting and other network-affiliate television stations.
Specialties: Executive Communications Coaching & Presentation Training
Communicating Change
Crisis & Risk Communications
Analyst & Financial Communications Training
Issues Management & Executive Media Training
Principal, Steve Johnson Connects
Steve Johnson is a sports and music fanatic at heart. He grew up playing both, and continues to do so best he can...but is most passionate about telling others' stories, connecting them with their audiences at an emotional level.
A seasoned integrated communications professional, Steve has worked client-side, agency-side and media-side. His strengths are in developing effective and logical strategies and managing client/partner relationships. This has been accomplished across an array of industries.
Areas of expertise built over 20 years of storytelling: Issues and crisis communications; integrated media and blogger relations; sports, consumer and entertainment marketing communications; executive message, presentation and media coaching; event communications; thought leadership; internal and owner/operator communications; diversity and inclusion development.
A seasoned integrated communications professional, Steve has worked client-side, agency-side and media-side. His strengths are in developing effective and logical strategies and managing client/partner relationships. This has been accomplished across an array of industries.
Areas of expertise built over 20 years of storytelling: Issues and crisis communications; integrated media and blogger relations; sports, consumer and entertainment marketing communications; executive message, presentation and media coaching; event communications; thought leadership; internal and owner/operator communications; diversity and inclusion development.
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Attended
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