Audiences on various social media platforms are looking for different things. What works on one platform might not work on another. Understand how various types of social media work, how to engage audiences in the most effective way and how to adapt your tone and language for each platform.
Alysha Love is owner of Payette Media House and an executive board member of ACES: The Society for Editing. Previously, Love worked in the fast-paced world of digital political journalism in Washington, D.C. In her web editing roles at CNN and...