Webinar: The Healthcare Advertiser’s Guide to Navigating Changes in Privacy Regulations by AdExchanger Webinars

The Healthcare Advertiser’s Guide to Navigating Changes in Privacy Regulations

About

Healthcare advertisers and their marketing partners face challenges that other direct to consumer advertisers may not necessarily be confronted with. Namely, the ever-evolving world of privacy regulation and the requirements enacted by the federal and state governments with the goal of helping preserve patient anonymity. With that in mind, it’s important for pharma marketers to be able to rely on their marketing partners to implement relevant updates to ensure privacy is at the forefront when planning and executing media buys. For pharma marketers and their partners alike, this can also create a tricky balance when it comes to the often-opposing goals of maximizing ROAS through targeted consumer audiences AND maintaining anonymity. Join this webinar to learn some tips and tricks to help balance these goals.

Agenda

The current state of privacy regulations
Actions pharma marketers and their partners can take to make sure they’re up to date with the latest privacy regulations
Best practices for creating effective targeting strategies while also being privacy friendly

Presenters

Ted Sweetser

VP Strategy and Partnerships, Advertising at PurpleLab

Ted Sweetser is VP of Strategy and Partnerships, Advertising at PurpleLab. Ted plays a crucial role in building and driving the advertising vertical strategy at PurpleLab. Ted previously served as the Director of Sales Success at PurpleLab, forging partnerships, integrations, and achieving product-market fit between various systems and PurpleLab’s healthcare analytics platform. He started his career as a Solutions Consultant at LiveRamp, where he drove customer success. He also held roles as a Senior Customer Success Manager at Leverton.ai and Customer Success Manager at Madison Logic, excelling in managing client relationships and ensuring high levels of satisfaction.

Andrew Lucking

General Counsel at PurpleLab

Andrew has ten years of experience as an executive legal leader in the data and technology space. He currently serves as General Counsel at PurpleLab where, among other things, he provides product counseling on PurpleLab's best-in-class direct-to-consumer audiences. Prior to PurpleLab, Andrew has led legal functions at two different financial technology companies and worked as the Head of US Legal at LiveRamp, where he managed a high-performing team handling complex technology transactions/Data-As-A-Service DaaS, and strategic partnerships contracts. He also provided product counseling that enabled LiveRamp to innovate in an evolving privacy landscape. Andrew is a certified privacy professional (CIPP-US) and has spoken at conferences and published on issues including data privacy and litigation finance through the Sedona Conference and Association of Corporate Counsel.

Yashina Burns

SVP Privacy & Legal Affairs at DeepIntent

Yashina Burns is the Senior Vice President of Privacy and Legal Affairs at DeepIntent. She is a trusted legal strategist and advisor to the C-Suite, guiding the company through complex regulatory challenges at the intersection of healthcare and advertising technology. Beyond her work at DeepIntent, Yashina makes critical contributions to shaping self-regulatory and best practices in the AdTech industry as a Board Director for the Network Advertising Initiative (NAI). She has a Bachelor of Arts in Law, Societies, & Justice from the University of Washington and a Juris Doctor from the University of California, Irvine School of Law.

Alyssa Boyle

Senior Editor at AdExchanger

Alyssa Boyle covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

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