Healthcare advertisers and their marketing partners face challenges that other direct to consumer advertisers may not necessarily be confronted with. Namely, the ever-evolving world of privacy regulation and the requirements enacted by the federal and state governments with the goal of helping preserve patient anonymity. With that in mind, it’s important for pharma marketers to be able to rely on their marketing partners to implement relevant updates to ensure privacy is at the forefront when planning and executing media buys. For pharma marketers and their partners alike, this can also create a tricky balance when it comes to the often-opposing goals of maximizing ROAS through targeted consumer audiences AND maintaining anonymity. Join this webinar to learn some tips and tricks to help balance these goals.