Quarterly Marketing Bootcamp #1: Know Your Audience: How to Conduct Customer Research
In order to most effectively execute your marketing campaigns, you must know your target audience. But how? Your ideal customer is (unfortunately) not you, your mom, or your BFFs. This bootcamp will help you do the actual work to understand who you’re trying to convert.
Knowing your target audience will not only streamline your marketing efforts, but also allow you to build smarter campaigns with higher conversion rates. Not too shabby, right? Thought so.
*What We'll Cover*
--> The difference between qualitative and quantitative research and when you should use each.
--> How to identify parameters and screening questions.
--> How to structure survey questions most effectively.
--> How to use customer research to inform your marketing efforts.
--> How to use customer research to market your biz.
Psst...you’ll also get free stuff! Sweet!
--> Qualitative research template
--> Key standard demographic questions
Join marketing expert Kiley Peters on Wednesday, January 20, at 12P CT/1P ET/10A PT for this crash course on how to identify solutions to your marketing problems, fix them with real strategies, not just band-aids, and empower you to ask smarter and more meaningful questions so you get more of the answers that help move your business forward.
*** Please complete the following prior to this workshop:
--> Think about who your key target audience really is
--> Create a free SurveyMonkey account.
- Identifying a key goal you’re trying to use customer research to answer
- Building a demo survey
- Understanding how to use customer research to impact your business
She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
