Quarterly Marketing Bootcamp #3: Have a Plan: Building a Content Marketing Strategy
Wanna be efficient and effective with your time, resources, and budget? It’s time to invest in a content marketing strategy. A content marketing strategy will allow you the opportunity to clearly identify your target audience and create content tailored specifically to them.
Once you’ve created your cornerstone/original content, you’ll be able to strategically slice and dice it into smaller pieces to fill other intentional platforms and look like a content magician.
*What We'll Cover*
--> The steps to creating a content strategy.
--> The various components included in a content strategy.
--> How to identify original content for each target audience.
--> How to slice and dice it into smaller supporting content.
Psst…you’ll also get free stuff! Sweet!:
Content strategy deck slide templates.
Editorial calendar template.
Join marketing expert Kiley Peters on Wednesday, July 14, at 12P CT/1P ET/10A PT as we go through the steps of creating a content marketing strategy so that you can put content out there that your audience will love, and make you look like a content magician.
Please complete the following prior to this workshop:
--> Your business goal.
--> Identify your target audience(s)
--> Identify the problems they face/what they’re seeking to accomplish
--> Audit your existing content to see what you have that you can work with already
- Create a brand identify map
- Identify original and supporting content for one target audience
She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
