5 Tips to Create Successful Content in the COVID-19 Era Like The Economist

As the global pandemic of COVID-19 unfolds globally, businesses as well as marketers are finding themselves in a tough spot. That’s why we’re bringing you this exclusive webinar featuring Alice, Head of Marketing APAC, Content Solutions, at The Economist to share 5 tips to create successful content, and examples of the work The Economist is doing, covering

- How to avoid being “tone-deaf” to the pandemic and modify the way we usually communicate to our customers
- How to prevent over communicating the crisis to cause the "COVID-fatigue," which can backfire and create a negative perception
- How to find the right balance between “tone-deaf” and “COVID-fatigue”, emerging at the end of this crisis as winners
- Learn from companies who have found brilliant solutions to the universal problems in both conventional and innovative ways.
- Examples of the work The Economist is doing to provide the most relevant content to our audience during this difficult period.


How can companies find the right balance to stay relevant in the eyes of their customers in the COVID-19 era without seeming opportunistic? Alice will share with you actionable insights to optimise your content marketing efforts in the COVID-19 era.