Calculating the Value of Your Loyalty Program

Many restaurant brands understand that customer loyalty programs can be an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing a personalized marketing approach. Few brands, however, can assign a dollar value to their customer strategies.

Whether you’re considering implementing a loyalty program for the first time or want to understand the impact of your existing program, join our data strategist as she details a simple method for calculating the value of loyalty programs, so you can understand the ROI it’s delivering to your brand – and ensure you’re making the most of it. Walk away with a deeper understanding of the value difference between loyalty and non-loyalty guests, and how to contextualize and value the benefits of incremental visits and spend.

Presented by Paytronix Systems, Inc.

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This webinar is approved for 1 Continuing Education Hour by the American Culinary Federation (ACF), and .75 Continuing Education Unit by the Foodservice Consultants Society International (FCSI). Please contact programming@winsightmedia.com after you've attended the session to request a certificate of attendance.