PSNC 2020: Reframing Employee and retirement plan participant communication

Regular communications keep employees engaged with their retirement and financial wellness benefits, encourage them to make the right decisions and help them feel more financially secure. English writer Samuel Johnson said, “The true art of memory is the art of attention.” Delivering communications to employees in a way that catches their attention will solidify the message.

Perhaps no time has shown the importance of communicating to employees and retirement plan participants through various mediums as has the time of social distancing and shutdown orders during the COVID-19 pandemic. It also seems appropriate that the retirement plan industry is expecting the Department of Labor (DOL)’s final rule on electronic disclosures. We are entering a new phase of employee and retirement plan participant communications.