Over the past decade, a disturbing safety trend has developed. Recordable injury rates have been declining steadily, but the rate of serious injuries and fatalities (SIFs) have remained flat or increased. Could “Zero Harm” initiatives be making this situation worse by diluting the focus of improvement strategies away from what really matters? In this session, we’ll take a look at three different strategies for improving what is arguably an organization’s most important safety performance metric and discuss their effectiveness.