Customer In Crisis - Pivot Your Business Strategy To Meet Demand in Quarantine (30 Min Workshop)

SUMMARY:
Some of our customers are in survival mode during this COVID-19 outbreak and possible looming recession. These times ares changing their needs, their buying habits and impacting your business. You’ve had customers cancel and seen a shift in sales in even a short amount of time - how should you react and pivot your business?

As leaders, we must remember that those who lead in business, will last and thrive. People will still buy in this season, they will just buy differently. There are massive opportunities for growth in times of uncertainty if you can be sensitive to your customers needs and position to serve them now. Take 30 minutes to WORK ON your business and review ideas that can inspire you for what you can do.

OUTLINE:
The webinar will be broken up in a format so can study examples of how similar businesses in your category are taking action to inspire you in writing your own NEW business plan for 2020. You can skip to what info you will find the most relevant if you're short on time, but there are action items and examples to inspire you interspersed throughout the entire presentation.

A. Intro - Review of webinar outline and purpose (00:00-3:50)
B. Customer In Crisis - Reviewing customer needs & fears in this time (03:50-6:05)
C. Examples Of Businesses Pivoting Today - What are other businesses doing that you can take inspiration from? (6:05-12:25 )
D. Studying Past Recessions – What products normally sell in a recession by category and what can I learn to apply to my business? (12:25-22:00)
E. How Can You Apply This To You? - Actions You Can Take To Re-Position Your Business(22:00-30:34)
F. Reminder of Correct Perspective Business Manager - Encouraging Closing & Correct Perspective (30:34-32:23)

CONCLUSION:
The main thing you will recognize is that even in a recession, consumers will buy. There are actions you can take to connect to customers and pivot your business. The worst thing you can do is become paralyzed and do nothing and wait to make a plan. This season will pass and you have what it takes to get through it.

NEXT STEPS:
What are your next steps?
+ Set aside 15 minutes apart from your computer or email and write down notes from this webinar to get the best value. What ideas and actions came to mind? What messaging and tone should you adjust in your sales presentations, website or social media? Which of our products will be "recession proof" and how can you pivot your other products during this season?
+ If you want to pursue a possible re-brand or packaging artwork changes to pivot in this market, consider Pearl Resourcing for a quote (http://pearlresourcing.net). We are experts in branding + packaging artwork.
+ If you want personalized executive consulting and crises management, consider Emily Page Growth Consulting to have someone outside of your business help you get perspective and create a plan during this season (http://emilyannepage.com)

SPEAKERS:
EMILY PAGE is a business launching guru. She’s responsible for her customers products getting on the shelves of Target, Trader Joe’s and Costco. When she’s not doing product development she is consulting and coaching. She’ll be sharing with us all she’s learned in taking companies from Start to Sold Blog.
http://emilyannepage.com - Business Growth Consulting
http://pearlresourcing.net - Branding & Packaging Design Agency
http://starttosoldpodcast.com - Start To Sold Podcast
https://www.linkedin.com/in/emilypage/