DRY RUN - Content Marketing 2021: Convening Communities

Trust. Empathy. Purpose. Connection. Inclusion. Insight Led Storytelling. These are among the predominant themes for brands and content marketers seeking to more deeply engage customers in today’s climate. At the first ANA NYC Intersections event of the year, top content marketers will discuss the approaches they’re using to galvanize communities in order to reach their business goals.

Topics will include:
First-Party Data and Storytelling: First-party data is the future; how are content marketers using 1PD to inform storytelling to their communities?

Purpose and the Pandemic: Though the role of purpose has been growing in recent years, purpose as a core business strategy is being put to the test as never before in a landscape of pandemic, protest and polarization. What role should purpose play today in your content strategy?

Content-Centered Communities: Who makes up your most important communities and how do you connect with them in the most relevant way?