Adapting to the new travel world: Pivoting, rethinking and reigniting

Karen Chan assumed the role of CEO at AirAsia.com in January this year, having previously been Group Chief Commercial Officer at the airline. Karen is charged with transforming AirAsia into the fastest-growing travel tech and lifestyle platform in ASEAN, one that offers a frictionless and personalised experience to consumers across discovery, ticketing, activities, hotel booking and holiday packages, powered by a unified payment and loyalty solution.

She has over 20 years of experience in digital and retail consulting. Prior to joining AirAsia, Ms Chan was the SVP of Digital for C&J Clark APMEA and Chief Digital Officer for Pizza Hut APAC, championing efforts in omnichannel retailing, digitalisation of brick-and-mortar stores, customer relationship management and headless ecommerce.