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About
In the second session of the Wide-Format Business Master Class, Debbie turns to sales and the unique opportunity wide-format printing can bring to build an incredible book of business. She shares first-hand examples of how to turn inquiries into six-figure programs – and how you can do the same! In this session, she will cover:

• How to recognize and tell the Story!
• Understanding all aspects of Wide-Format Printing.
• Implementing the use of Discovery Questions.
• Planning a Wide-Format Project.
• Learning and utilizing Research Skills.
• How to secure High-Volume Projects.
• Processes to market Wide-Format Printing.

Interview: Mark Ferm, CEO of UltraBoard, located in Bentonville, Arkansas
Discussion: UltraBoard is a supplier of rigid substrates for the Wide-Format industry. Last year, with the COVID-19 crisis, the company rapidly developed an amazing line-up of products to help schools and social forums stay safe. Debbie invites the CEO to walk through the challenges the company faced, how the team pivoted to adapt to the current situation and how it is moving forward now.
The interview will help the audience to be open to creating new products and processes.
Presenters
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WhatTheyThink Webinars
Webinars
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
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Debbie Nicholson
President, Think to Ink
Debbie Nicholson helps printing companies elevate their un-tapped potential and intensify their customer’s knowledge and perception. Her training programs encapsulate the process of Design Thinking, Product Implementation and the true meaning of the Customer Experience (CX). Through these distinct steps, customers are encouraged and mor engaged in continuing the development of their Wide-Format business – bringing more value to their clients while increasing profitability.

Debbie has 25+ years of experience in printing (i.e., color separations, design, wide-format printing, sublimation printing and offset printing) while also offering a broad stroke of proven finishing solutions that enhance and sustain in-store and corporate environments.

Debbie has consulted with Fortune 100 companies to address design and production issues to secure and maintain flawless execution for high profile campaigns while aligning value engineering to standardize production efficiencies.

Understanding the design and operational nuances of Wide-Format printing is not easy -- but with the continued effort in training and education, you can be confident that the next project is met with self-assurance.
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