Brands wish to track the print quality of their suppliers. But today they find it difficult and expensive because printers use different measurement tools and send print quality reports to the brand in a wide variety of formats that brands cannot directly employ in their quality tracking systems. ISO 20616-2, Print Quality eXchange (PQX) solves this problem by providing a standard message format for printers to report print quality to brands. This seminar is designed to provide both brands and printers with an overview of how standardizing print quality reporting can streamline print quality workflows. In this session you will learn the basics of PQX and explore how standardizing and automating print quality reporting can quickly become a competitive factor in brand printing.