In this session, Ken Garner shares concepts, structures and processes to guide you and your team in your quest for a sustainable competitive advantage.
More specifically, you will gain a better understanding of why the lifespans of businesses are declining; how to structure and organize your strategies related to customer acquisition, customer growth and retention; how to structure and organize your strategies related to creating a positive brand identity and processes to renew your value proposition.
Finally, Ken will share three curated sources of additional information that can help guide you to continue your journey toward the elusive, yet achievable, sustainable competitive advantage.