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About
In the first session of this Master Class series, Debbie Nicholson provides a comprehensive look at what busineses can accomplish and what's required to build a first-class wide-format business. Specific topics include:

• Define Imagination, Ideation, Implementation.
• What is Wide-Format Printing?
• Who Needs Wide-Format Printing?
• Discuss expansive list of Wide-Format Uses.
• Who Really Benefits W-F & Why?
• Outline Rigid, Flexible & Textile Substrates
• What is a typical equipment list for W-F

Interview: Paul Vartanian, Owner Print Solutions, located in Englewood, NJ
Discussion: A fellow company owner who has invested in the future of his business - and why! Prepare to be inspired!

You will also have ample time for questions and discussion with Debbie and others attending the class.

THIS IS THE FIRST CLASS IN A SERIES. YOU CAN REGISTER FOR THIS CLASS ALONE ($199 OR $149 FOR APTECH MEMBER) OR FOR THE ENTIRE WIDE-FORMAT BUSINESS MASTER SERIES OF SIX CLASSES ($699 OR $499 FOR APTECH MEMBERS.*) TO VIEW OR REGISTER FOR ALL THE SESSIONS IN THE SERIES CLICK THE LINK ABOVE!

*APTech members, if you haven't received your discount codes yet, send a note to jshaffer@aptech.org to request one.
Presenter
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Debbie Nicholson
President, Think to Ink
Debbie Nicholson helps printing companies elevate their un-tapped potential and intensify their customer’s knowledge and perception. Her training programs encapsulate the process of Design Thinking, Product Implementation and the true meaning of the Customer Experience (CX). Through these distinct steps, customers are encouraged and mor engaged in continuing the development of their Wide-Format business – bringing more value to their clients while increasing profitability.

Debbie has 25+ years of experience in printing (i.e., color separations, design, wide-format printing, sublimation printing and offset printing) while also offering a broad stroke of proven finishing solutions that enhance and sustain in-store and corporate environments.

Debbie has consulted with Fortune 100 companies to address design and production issues to secure and maintain flawless execution for high profile campaigns while aligning value engineering to standardize production efficiencies.

Understanding the design and operational nuances of Wide-Format printing is not easy -- but with the continued effort in training and education, you can be confident that the next project is met with self-assurance.
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