Moderator: Jessica Heasley, Group Editor & Publisher, Chief Marketer & Event Marketer
Before coming to Event Marketer in 2007, Jessica spent 15 years in marketing and events, activating challenger brands at high-profile film festivals, producing non-profit events for local arts organizations and providing marketing support for event design and production studios. She once fixed a branded 1972 VW bus accelerator pump on the side of a highway in South Carolina with a paper clip and some string the night before a 30-city college tour. Today she serves as Group Editor & Publisher at Access Intelligence, overseeing editorial content and strategy for Event Marketer and Chief Marketer magazines.