Webinar: Marketing Executive Roundtable – Succeeding in the Subscription Economy by Chief Marketer / Event Marketer

Marketing Executive Roundtable – Succeeding in the Subscription Economy

About

Virtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product offerings, lowering entry points and building recurring revenue through subscription models. As part of this transition, marketers have faced rising pressure to meet new objectives, like increasing customer usage levels, account expansion, cross-portfolio promotion and even subscription renewal.

MarketBridge’s Senior Vice President Mike Kelleher hosts a panel discussion with marketing executives Mike Amsel from SiriusXM, Kati Quigley from Microsoft and Jason Bartlett from Pitney Bowes covering how their organizations are rethinking the entire customer experience in the subscription world—from positioning, messaging, partner programs and post-acquisition analytics.

You will learn:

How top companies are migrating to subscription models and facing both headwinds and tailwinds.

Strategies for marketing executives in navigating the full customer journey - from customer retention, adoption and expansion

Best practices in measurement and marketing programs for subscription success

BONUS: All registrants will receive a complimentary copy of, “A CMO's Guide to Land and Expand Success in the Subscription Economy,” a research report highlighting top priorities from industry-leading Marketers in driving competitive advantage.

Sponsored by:

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Presenters

Mike Kelleher, Senior Vice President, MarketBridge

Mike leads our technology practice where he delivers innovative go-to-market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms, including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox and more.

Mike Amsel, SVP of Digital Subscription Growth, SiriusXM

Mike oversees Listener Growth, Performance Marketing and Audience Engagement for SiriusXM’s digital subscription service. In his role he’s accountable for leading a team of marketers to drive user engagement and business growth across our consumers lifecycle. Mike has over 15 years of marketing leadership experience ranging from a series of startups to more recently unifying all growth marketing efforts across the SiriusXM family of brands.

Kati Quigley, Senior Director of Global Industry Marketing, Microsoft

Kati Quigley leads the Global Industry Audience Marketing team and is responsible for the buyer journey across 10 primary industries providing insights and innovation. Her focus is in driving marketing engagements and bringing industry solutions to life by leveraging events, web, press, analyst with our customers and partners across the globe for each key industry. In her previous role leading Microsoft’s Business Applications cross marketing organization, she drove cross product group messaging and engagement for Microsoft's customers and partners. Kati has nearly 20 years of experience with Microsoft holding various marketing roles.

Jason Bartlett, Vice President, Global Marketing & Communications Sending Technology Business Unit, Pitney Bowes

Jay Bartlett is currently Vice President, Global Marketing and Communications in support of the Sending Technology business unit at Pitney Bowes. In this role, he is responsible for all marketing related efforts that drive awareness, consideration, and demand for the comprehensive SendTech solution portfolio. He leads an organization that manages experiences that span the entire prospect and client lifecycle, including acquisition, onboarding, activation, support, web supplies and web renewals.

Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer

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