About
You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards vs. discounts at checkout? The latest research from branded payment experts Blackhawk Network and Aberdeen explores the effectiveness and impact of the promotion types.

Join this webinar to learn how to overhaul your customer acquisition, retention, and loyalty strategy for 2022 and beyond.

You'll find out:

  • How to maximize marketing effectiveness and profitability, and grow sales and profits over time

  • The top factors for marketers in choosing reward-based promotional tactics

  • The best ways to create a positive customer experience, generate brand loyalty, and increasing customer lifetime value without devaluing your core product or service.

  • What happened when a thoroughly modern company—built on promoting a “better lifestyle”—asked us to make its promotion as sophisticated as the company


    • Sponsored by:

    Blackhawk Logo
    Presenters
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    Scott Lapp – Director, Incentives Marketing at Blackhawk Network
    Scott Lapp works with Blackhawk Network clients and partners to help leverage data and insights for effective reward use within their incentive programs. Scott has more than 25 years of experience providing solutions that drive awareness and adoption across industries like technology, professional services, and nonprofit. Scott has earned the Incentive Professional designation from the Incentive Marketing Association (IMA), is a member of the IMA and Incentive Gift Card Council (IGCC), and currently serves as a taskforce member of the Diversity & Inclusion Board for the IGCC and the Retail Gift Card Association.
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    Theresa McEndree, Global Head of Marketing & Corporate Brand, Blackhawk Network
    Theresa McEndree is the Global Head of Marketing & Corporate Brand for Blackhawk Network. In this role, Theresa oversees a multinational team focused on brand, product marketing and revenue generation. With more than 15 years of B2B marketing expertise, she is a sought-after thought leader with a thumb on the pulse of marketing, retail brand and shopper trends. Prior to Blackhawk, she held senior marketing positions at FreedomPay and Ecount, a Citi company.
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    Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
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