About
In a surprising twist, Google has announced that it will no longer deprecate third-party cookies but instead introduce a new experience in Chrome, allowing users to make informed choices about their web browsing privacy. This pivotal change signals a major shift in how data privacy, consent management and online advertising will function in the future. Join us for an insightful webinar to unpack the implications of Google's recent decision and how it affects marketers and advertisers.

Our experts will dive into Google's Privacy Sandbox initiative and APIs, discuss the impact of this new approach on third-party cookies and provide actionable strategies for navigating this evolving environment.

You’ll learn how to:

  • Navigate Google's new Chrome experience, which allows users to globally accept or reject third-party cookies

  • Gain insights into the transition period where third-party cookies coexist with Privacy Sandbox technologies

  • Use first-party data strategies and a CMP to collect and manage user consent and preferences.


Sponsored by:

OneTrust Logo
Presenters
1729682483-970fa84684ef8436
Alex Cash, Director of Strategy, OneTrust Consent & Preferences
Alex Cash serves as a Director of Strategy for OneTrust's Consent & Preference Management products. In his role, Alex co-ordinates with customers and partners to deliver products that drive engaging user experiences while building trust and demonstrating regulatory compliance. Alex also holds CIPP/E and CIPM certifications from the IAPP.
1729682764-6c52570db1cef133
Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
Register To Watch Recording
First Name*
Last Name*
Email Address*
Company*
Job Title*
Country*
By submitting this registration, I give my consent to receive email communications from Chief Marketer and other Access Intelligence Brands and Partners. I understand I may unsubscribe at any time. Learn more about Chief Marketer's privacy policy.
Privacy Policy
✓ Yes, I consent to receiving emails*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.
Powered by BigMarker