About
The ROI of consent & preference data: A good, better, best view of how organizations win with personalization

Building a strong foundation for consent and preference management is critical, but the real challenge lies in transforming compliance-driven processes into revenue-generating, personalized experiences. Many organizations meet the bare minimum requirements for consent management but struggle to leverage that data for business growth. By implementing a more strategic approach, companies can turn compliance into a competitive advantage, unlocking new opportunities for deeper customer engagement, increased trust, and higher ROI.

In Part 2 of our series, "The ROI of Consent & Preference Data," we’ll take a hands-on look at how organizations can optimize their data workflows to maximize business value.

What You’ll Learn:

  • A good, better, best approach to consent-based personalization

    • Good: Compliance-driven web forms to meet legal requirements.

    • Better: Enriched workflows capturing third-party data while enforcing consumer rights.

    • Best: A strategy where consent objects drive personalization and customer engagement.

  • How to shift from system-centric to customer-centric consent strategies to create tailored, high-value experiences.


Sponsored by:

OneTrust Logo
When
Tuesday, April 22, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Zack Meszaros, Principal Solutions Engineer, OneTrust
Zack has been a driving force at OneTrust for over five years, joining the team during the company’s rapid expansion to support CCPA compliance. With a background in customer experience management for multi-location brands, he brings a marketer’s perspective to data privacy—focusing on usability, consumer trust, and seamless implementation.

In 2019, Zack spearheaded the design of OneTrust’s consent implementation services, leading the charge in bringing early adopters live with scalable, compliant solutions. Now an integral part of the go-to-market team for OneTrust’s consent business, he continues to deliver on OneTrust’s vision of empowering organizations to balance regulatory compliance and data value activation.
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Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/PRNEWS
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