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Seth Fineberg has 30 years' experience as a business/financial editor and journalist, much of which was spent covering the accounting profession from a technology and practice management perspective. He has spoken and moderated sessions at accounting profession conferences and was Editor in Chief of Accounting Technology and Technology Editor of Accounting Today. More recently he served as the B-to-B Editor/Senior Reporter of AdAge Magazine, and has also written and edited numerous news and feature articles for a variety of business and trade publications.