About
Mobile monetization is ever-evolving. Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU. In this session, Meson’s GM Ram “TK” Krishnamurthy will chat with Adam Sadur of SmartNews about challenges they’ve faced, how they’ve adapted to elevate their ad revenue, and what’s next.

By attending this virtual session, you will learn:


  • Top monetization challenges facing mobile apps

  • How publishers are taking control of their monetization destiny

  • What to expect in 2023


Sponsored by:


Presenters
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Ram Krishnamurthy
General Manager, InMobi
Ram “TK” Krishnamurthy is the General Manager for InMobi’s mediation platform, Meson, and VP of Strategic Partnerships for InMobi Ads. In his roles, he deepens partner relationships by leveraging the power of InMobi’s tech suite to solve publishers’ monetization challenges.

Previously, TK served as VP of Customer Success for InMobi’s publisher platform, where he was responsible for managing and growing over 90% of the company’s sell-side business.

Prior to InMobi, TK worked at several startups in the Bay Area in growth and operations roles, including being one of the early members of AdMarvel, which had defined mobile mediation at the time.
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Adam Sadur
Head of Programmatic, SmartNews
Adam currently works as Head of Programmatic at SmartNews, where he leads monetization, data, and technology partnerships as well as programmatic sales efforts. Hired as the first member of the SmartNews advertising business team in the US, Adam has overseen GTM efforts and tech expansion, by building out SmartNews’ U.S. advertising stack and sales efforts.

In his 10+ years of ad tech experience, Adam has previously worked at companies such as Amazon, Kellogg's, IBM Watson Advertising, and TubeMogul. Born and raised in Chicago, Adam now resides in Sunnyvale, CA with his wife Sarah and dog Roscoe.
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