About
In a privacy-first world, publishers are challenged with ethically reaching scale, and advertisers are realizing the limits of their own data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics — connecting data across all channels, leveraging insights from external sources, uncovering unknown audiences, and matching audiences with advertisers.

Join Lynne d Johnson, Content Director, AdMonsters, in conversation with Stephanie Mazzamaro, VP, Data Product & Operations, TMB & Thomas Baart, Customer Success Manager, Permutive, as they dive into how TMB partnered with Permutive to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns.

By attending this virtual session, you will learn:


  • How to increase campaign scale by uncovering hidden audiences

  • How to drive first-party data authentication with your email program

  • How to use revenue insights to retain advertisers and uncover new prospects



Sponsored by:

Presenters
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Stephanie Mazzamaro
VP, Data Product & Operations, Trusted Media Brands
Stephanie Mazzamaro is VP of Data Product & Operations at Trusted Media Brands, joining the company in 2018. She currently leads data strategy across all platforms for programmatic and direct sales while partnering with product, sales, and marketing to conceptualize, design, build, and deliver solutions to clients and agencies as a thought leader in data. Prior to joining Trusted Media Brands she held Data Solutions & Programmatic Revenue, Yield Strategy, and Data &Analytics roles at Forbes and Univision/Gizmodo Media Group, where she has been continuously hired to build data teams and strategy from the ground up. She graduated with a BS in BusinessMarketing from James Madison University and currently lives in Brooklyn, NY.
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Thomas Baart
Customer Success Manager, EMEA, Permutive
Thomas Baart is a Customer Success Manager at Permutive, which is powering the future of targeted advertising on the Open Web. He works with leading publishers to help them redefine their data strategy and increase data-driven revenue by unlocking the power of their first-party data.
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