About
The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. While mobile OTT and CTV apps are somewhat new territories when it comes to privacy, it’s important for media companies to be transparent about how they’re using and collecting viewer data.

Tegna is on the path to providing that transparency and choice with their OTT audience – so join this webinar to hear from Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, to learn more about how your team can also deliver personalization, and build trust within your streaming app.

In this webinar, you'll learn:

  • How to build trust with your CTV audience through privacy controls

  • Key challenges with privacy in terms of OTT—and why you shouldn't wait to act

  • How to provide user data transparency and delivery personalization


Sponsored by:

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Presenters
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Chris Fehrmann, Tegna VP of Digital Products
Chris Fehrmann is currently Vice President, Digital products for TEGNA, Inc., an innovative media company with 63 television stations in 51 U.S. markets. TEGNA is the largest owner of the top 4 network affiliates in the top 25 markets among independent station groups.

Fehrmann is responsible for the revenue generation, product development and ad operations of TEGNA’s digital advertising solutions. He has over 20 years of experience in providing digital solutions for local, regional and national advertisers, including over a decade within local media organizations.

Prior to his Vice President role, Fehrmann led digital product development and fulfillment, as well as being one of the original founders of G/O Digital, TEGNA (and prior to 2015, Gannett’s) full-service digital agency division.

Chris is a graduate of Savannah College of Art and Design (SCAD) and currently resides in Nashville, TN.
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Alex Cash, OneTrust Consent and Preference Management Lead
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Moderator: Tameka Kee, Admonsters, Head of Content
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