For years, marketers, publishers and advertisers have heavily relied on cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. But as the industry moves toward the depreciation of third-party cookies, it’s time to start preparing for a smooth transition.
Building customer trust, proprietary data sets, and first-party data capture is now critical. How can your business stay afloat without relying on third-party cookies?
Join OneTrust for a conversation about the current and future privacy landscape.
In this webinar, you'll learn how organizations can pivot their strategies in order to better
- Understand their audience
- Provide transparency and deliver personalization
- Future-proof revenue for additional changes & shifts in the marketplace
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