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Decoding CCPA
About This Webinar
The California Consumer Privacy Act (CCPA) will become effective on January 1st, 2020. Just as GDPR set rules for how user data of EU residents can be collected, stored, and used by businesses, CCPA does the same for California residents. Since web publishers collect a lot of user data for analytics, marketing, and behavioural targeting purposes, non-compliance with the CCPA puts their business at risk. In this webinar, we'll cover everything you need to know about the new regulation and how to assess your liability.
Agenda
- User rights under CCPA
- Definition of Personal Information
- Compliance
- Responsibility & Accountability
- CCPA vs. GDPR
Categories:
BUSINESS & FINANCE
SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Marketing Manager, AdPushup
Vishveshwar has over 10 years of experience working in editorial and marketing roles at media/software companies. His work has appeared in Forbes, AdAge, TNW, and Hongkiat. At AdPushup, he focusses on covering developments in advertising technology.
Hosted By
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup, an IAB member, and the winner of NASSCOM EMERGE 50 award.
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