Types of Header Bidding: Expectations vs. Reality

Header bidding has continually evolved since its arrival in the industryㄧstarting from simpler client-side implementations, to more complex server-side setups, and now to newer hybrid models which claim to offer the best of both worlds.

Everyone has certain expectations from header bidding but the reality may be different, based on which model you implement, the website that it is configured on, and many other choices that need to be made before, during, and after setup.

In this webinar with Ad-Juster, we’ll talk about the different types of header bidding, help publishers understand more about this revenue optimization technology, and try to provide a realistic view of how header bidding can help you grow your revenue.