Ann Stanley provides a beginners guide to the key channels and techniques that we use to drive visitors to our websites.
She explains the concept of POET - Paid, Owned, Earned & Technical Media and examples from each.
Using data from Similarweb, she highlights our different websites types and industries often receive visits or traffic, from different channels.
She then explains that marketing is not just about increasing the awareness of a brand or driving traffic to the site, but it is about achieving business objectives like driving online sales or enquiries. So the effectiveness of the website and marketing is also about increasing these actions or conversions.

This short webinar will provide a good understanding of some of the terminology and channels that marketers use to achieve the businesses objectives.