About
In this week's webinar, Thom Shardlow presents "Digital Branding & Creative content in 2022 - Key Trends and Best Practices".

Following Digital creative best practice will help you create a strong first impression, build out your brand identity, convey key information, narrate your story and build consumer trust.

Thom Shardlow in today's webinar will cover creative and branding from both a theoretical and real life perspective to help you with your marketing needs.
Agenda
  • What does 2022 look like for creative trends and what your users want to see
  • What is content fatigue and how do we combat it?
  • Is my brand digital ready and what can I do to update it?
  • How to achieve the best engagement with your Social and web content
  • How to measure success across platform
  • We’ll show you how Anicca have updated into 2022 for our 15th birthday and website launch.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Thom Shardlow
Head of Strategy
Thom is an experienced Head of Strategy who is lucky enough to have worked with the biggest brands from a creative and outcome-driven approach.

From amplifying sales to engagement across all associated channels, Thom has 14+ years of demonstrated & proven results in planning, managing and executing brand strategy campaigns, monitoring digital presence and goals from Social to AI, utilising appropriate data to form marketing plans and budgets for future campaigns, and building user first experiences within multiple industries.

Thom has entrepreneurial tendencies, enjoys working with clients and always harnesses & utilises new creative technologies.
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Katie Downing-Howitt
Head of Marketing
Katie has worked in Marketing and Digital Marketing for over 20 years. She is a professional award-winning Business leader and Marcomms specialist with hands-on experience managing people, leadership, marketing and events management, stakeholder relationships and communications in well-known multi-national businesses, new start-ups, SMEs and also charity. She has worked at Rolls-Royce plc, Interflora, the Woodland Trust, Zooki Digital and in city banking to name a few.
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