About
Join us for an engaging webinar, Retail Peak 2024: Paid Media Strategies for Growth, where Pete will delve into essential tactics for maximising your paid media campaigns during the critical peak season. As we approach high-stakes shopping events like Black Friday, it’s vital to have a robust strategy in place.

In this session, Pete will cover advanced techniques for Google Ads, Performance Max, and Meta Ads, providing you with actionable insights designed to help you drive growth and outperform the competition. Whether you're looking to refine your existing strategies or explore new avenues for success, this webinar will equip you with the tools you need to excel during the busiest retail season of the year.

Don’t miss this opportunity to gain valuable knowledge that can significantly impact your paid media performance in 2024!
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Pete Keyworth
Paid Media Account Director
Specialist in paid search, shopping, PMax, and display (GDN) and YouTube
Experience in Tag Manager, Google Analytics, Meta Ads & Pinterest Ads and Programmatic
Directly manage a range of B2B and B2C accounts. Pete has 12 Years experience in ppc and
18 years experience in digital marketing.
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Tony Ogbe
Marketing Manager
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