About
In the world of digital advertising, optimising feed attributes is essential for driving better results. Join us on 21st March, from 9:00 AM to 10:00 AM, for an informative webinar where we’ll explore how to fine-tune your feed for improved visibility and higher ad trigger rates using a combination of automation, AI, and manual updates.

This session will cover:

- What to Optimise: Learn which feed attributes directly impact your ad performance and visibility in search results.
- How to Optimise Your Feed: Step-by-step guidance on optimising your product and data feeds to ensure maximum effectiveness.
- The Use of AI for Feed Optimisation: Discover how artificial intelligence can automate and streamline feed optimisation for improved accuracy and efficiency.
- The Impacts of Optimising Feed Attributes: Understand how well-optimised feed attributes can significantly enhance your ad targeting and increase your chances of conversion.

Date: 21st March 2025
Time: 9:00 - 10:00AM

Whether you're new to feed optimisation or looking for advanced strategies, this webinar will equip you with the knowledge and tools you need to supercharge your ad campaigns.

Don’t miss out on the opportunity to stay ahead of the curve with AI-powered optimisations and manual techniques!

Register now and take the first step towards better ad performance!
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Holly Kelly
Head of Paid
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
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Darren Wynn
Managing Director
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