About
As PR continues to evolve, demonstrating its tangible value has never been more crucial. We’ll explore how to leverage powerful tools like Cision, Ahrefs, and GA4 to track, measure, and showcase the true impact of your PR campaigns, moving beyond just media coverage to demonstrate real business outcomes.

Key topics include:

- Why Measurement is Important: Understand the significance of measuring PR effectiveness and how it supports business goals.
- Objective Setting: Learn how to set clear, achievable objectives that align with your broader PR strategy.
- How to Measure: Discover the best tools and methods for tracking the success of your PR campaigns.
- Core Analysis: Dive into the key metrics and analysis techniques to evaluate the true impact of PR activities.
- Reporting: Gain insights into creating comprehensive, data-driven reports that showcase PR’s value.
- Delivering Extra Value: Explore how to provide additional value to your clients and stakeholders through enhanced measurement practices.

Date: 7th March
Time: 09:00 - 10:00 AM

Don’t miss this opportunity to enhance your PR strategy with actionable insights and practical tools for measuring success.
Presenters
1585691441-f217b7a79935b882
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
1736522565-de7368bc968ef204
Amy Hayward-Paine
Head of PR and Content
Amy joined Anicca four years ago and is a Digital PR strategist. She has over 20 years of communications experience, working for several high profile businesses and also London PR agencies. She is an experienced B2B professional delivering creative and engaging campaigns.
D
Darren Wynn
Managing Director
Register To Watch Recording
Full name*
Email Address*
Sector
Company Name
County*
Marketing Permission
Anicca Digital will use the information you provide on this form to be in touch with you and to provide updates and marketing. We will not share or sell your personal information. You can unsubscribe anytime by clicking the unsubscribe link in the footer of our emails, or by replying to our emails and asking to be unsubscribed. For more information, please read our privacy policy.
Privacy Policy
✓ Yes, I consent to receiving emails
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.
Powered by BigMarker