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About This Webinar
For many years, hexavalent chrome has been utilized in the plating industry to provide decorative finishes and in the pretreatment of plastic materials to facilitate metallization, a process often referred to as chromosulfuric acid etch.
This reliance on hexavalent chromium in the plating industry is now facing a critical shift. As a substance of very high concern (SVHC) in the European Union, the use of hexavalent chromium demands authorization under REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) regulations. However, navigating the transition to alternatives has been challenging. At MKS’ Atotech, we are offering a comprehensive range of Cr(VI)-free and non-PFAS-containing processes that comply to REACH regulations.

Join our webinar as we delve into the future without hexavalent chrome. We will explore Covertron® 600, our chromium-free, non-PFAS pretreatment for plastic metallization of ABS, ABS/PC, and 2K/3K/selective materials currently treated with Cr(VI) processes, is one example. Additionally, our TriChrome® product line is a groundbreaking range of Cr(VI)-free finishes that offers a spectrum of appearances from light to dark.

Topics covered:

Covertron 600: Chrome-free pretreatment for plating on plastics
Technical performance and real-world experiences
TriChrome: Trivalent chrome finishes for diverse aesthetic needs

If you are eager to discover MKS’ Atotech’s sustainable solutions for decorative and plating on plastics applications, don't miss out on this webinar.
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Dr. Ernesto Salazar
Global Technology Application Manager 
Dr. Ernesto Salazar, PhD in chemical engineering and postgraduate in marketing, has been working in the electroplating industry for more than 30 years. Successfully fulfilling the role as Technical and Business Manager at Atotech Spain, he progressed to leading the global initiatives as a Business Manager for Decorative Coatings and Plating on Plastics since 2009. Currently, he serves as Global Technology Application Manager, leveraging his expertise to drive innovation and growth in decorative and functional applications.
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Johnny Pun
Business Unit General Manager for Deco/POP/WRC/Energy
Johnny Pun, MBA, M.Sc. Marketing, B.Sc. Chemistry, brings 18 years of extensive experience in the electroplating industry to his current role as Business Unit General Manager for Deco/POP/WRC/Energy since late 2023. Throughout his career, Johnny has demonstrated his expertise in various regional positions, including Business Manager (GMF) for East China and Business Director (GMF) for Greater China. His multidimensional background and proven track record in different leadership roles underscore his proficiency in driving business growth, developing market strategies, and fostering innovation in the electroplating sector.
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