About
Your audience has a specific need when they type a search query into Google. What they view and click on next will depend on your SEO strategy. A well planned strategy will drive relevant organic traffic to your site, and a well optimized site will convert those visitors into customers.

This webinar will first look at how to develop a search engine optimization strategy that drives relevant organic traffic to your website and then focus on best-practices for converting that traffic into leads. In this webinar, you will discover:
Agenda
  • How to drive the right audience to your site
  • Best practices for building an organic audience
  • How to convert more of your website traffic with optimization testing
Presenters
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Adam King
Search Engine Optimization Specialist
Adam helps to ensure that your potential customers can find you organically through Search Engine Optimization. Through comprehensive keyword research Adam can effectively optimize your website to have you climbing the ranks of Google with the ultimate goal being a page 1 position.
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Seb Irving
Conversion Rate Optimization Specialist
Seb specializes in helping clients to understand how their customers utilize their websites. Through running extensive website tests, Seb provides the data clients need to optimize their conversations and generate the most leads.
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Danny Layzell (Host)
Webinar Host - Marketing Project Manager
Danny is an experienced & skilled digital marketing professional & virtual event host. Focusing on Science, Healthcare and Engineering, Danny help Sales & Marketing professionals leverage their event marketing to maximize their ROI in lead generation, brand awareness & content generation.
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