About
Examine the best strategy practices and the four key components that make up an effective communication approach to nanomaterials. The webinar will focus on audience, messaging, content development and future proofing.

Tracy Gay, Executive Vice President of Marketing for Cerion, will discuss science communication and the challenges that face nanomaterials organizations when sharing complex topic areas. From strategic practices to communication during a time of crisis or misinformation that may create a negative perception of your industry, materials or specialty.

Tracy demonstrates how to break down or simplify your message to be clear whilst also coming across as an authority within the nanomaterials market. This webinar will include two sections.

This session is aimed at communication professionals working within nanomaterials organizations.
Agenda
  • Presentation first shown at a recent event: Communicating about nanomaterials: challenges and recommendations
  • Extended Live Q&A
Presenters
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Tracy Gay
Executive Vice President of Marketing for Cerion
As the Executive Vice President of Marketing for Cerion, Tracy Gay leads all global brand, public relations and strategic marketing initiatives. Her passion for a customer-focused, multi-disciplined approach to marketing has driven strong results for large, mid-size and start-up companies alike. Tracy joins Cerion with more than 20 years’ experience. Most recently, Tracy was the marketing lead for Panasonic’s Industrial Internet of Things (IIoT) Solutions Group. She has also served as the vice president of marketing for Omni-ID, a global provider & manufacturer of industrial RFID solutions and has held senior-level positions at Frontier Communications, Citibank and others. She is currently the President of the Rochester Chapter of the American Marketing Association. Tracy received her bachelor’s degree from the University of South Carolina.

Cerion specialize in the science of design, scale-up and manufacturing of inorganic nanomaterials including Metals, Metal Oxides and Ceramics.
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Danny Layzell (Host)
Webinar Host - Marketing Project Manager
Danny is an experienced & skilled digital marketing professional & virtual event host. Focusing on Science, Healthcare and Engineering, Danny help Sales & Marketing professionals leverage their marketing to maximize their ROI in lead generation, brand awareness & content generation.
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