This session will look at the progress that has already been made by modern retailers to offer a seamless omnichannel retail experience, while also highlighting some of the biggest sticking points that remain for retailers to deliver a showroom experience digitally, while also continuing to prompt physical visits to convert leads. This includes examples from experts and peers looking at dealer system capabilities, as well as tips around data and enquiry management.
Chaired by Tom Seymour.
Panellists:
Jeremy Evans, Marketing Delivery CEO
Dom Gouldsborough, Waylands Head of Sales
Ben Mills, Fords of Winsford Digital Marketing Specialist
Chris Wiseman, Wessex MD