The Importance of Sampling and Product Trial: In The New Retail Environment & Online

ABOUT THIS WEBINAR
Studies show that product samples are one of the most influential touchpoints in the beauty consumer’s path to purchase. Close to 50% of all beauty shoppers report that a free sample has led them to buy a product. Today, there is an increased importance to reach your consumers wherever they are, whether that is online or off. Arcade Beauty and its digital arm, Abeo, will discuss how their company develops and manufactures turnkey sampling solutions for leading brands worldwide.
AGENDA
  • Why is sampling important?
  • Why do brands need to sample their products?
  • How has sampling changed in recent years and how is AB partnering with brands during ths unprecented time?
  • What is the new retail environment going to look like?
  • What do brands need to consider as they’re thinking about their sampling strategy?
  • How do we help beauty brands react to the shift towards digital with our solutions?
ADDITIONAL INFO
  • Duration: 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Allie Sorensen

    Vice President, Sales and Marketing at Abeo
    Allie has over 10 years of expertise in pioneering and executing high-impact product and consumer marketing. Her career has been marked by versality and innovation, having held leadership positions in brand marketing at some of the world’s most...
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  • Webinar hosting presenter

    Larry Berman

    Senior Vice President Sales, North America at Arcade Beauty
    Larry Berman is currently the Senior Vice President of Sales at Arcade Beauty, the global market leader in fragrance, cosmetics, and skincare sampling solutions. With over 25 years of experience dedicated to the category, Larry currently oversees...
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  • D

    Diane Crecca

    Moderator
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