Webinar: A Roadmap to E-Commerce Success in China by BeautyMatter

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Franklin Chu

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About

China is well on its way to becoming the biggest beauty market in the world with sales nearing $60 billion. As the fastest growing market in the world, the opportunity is real but success requires an understanding of the dynamic retail landscape, the nuanced marketing ecosystem, and the wildly sophisticated consumer. Learn from two China experts as they share insights and learnings that can help inform a roadmap for success.

Price

Free

Language

English

Who can attend

Everyone

Dial-in available? (listen only)

Not available.

Agenda

The outlook for brands and retailers in China
Understanding cross-border sales models
Marketing levers - content, KOLs, and livestreaming
Pixi and Feelunique case studies in success
Common mistakes and how to avoid them

Hosted By BeautyMatter

BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.

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Featured Presenters

Webinar hosting presenter Franklin C

Franklin Chu

Azoya Managing Director, U.S.

Franklin Chu is managing director of Azoya USA, a borderless e-tailing group that empowers global brands and retailers with digital commerce solutions in China. Franklin has worked with a number of different beauty brands and retailers to scale...

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Webinar hosting presenter joel p

Joël Palix

Palix Unlimited Founder

Joel Palix is a seasoned beauty executive with 30 years of international experience, managing both international beauty brands and retailers.

Previous roles include CEO of Feelunique a leading beauty e-retailer, CEO of Clarins Fragrance Group,...

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Webinar hosting presenter Kelly K

Kelly Kovack

BeautyMatter CEO & Founder

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...

Full Profile

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