5W Public Relations’ top crisis communications expert, Ronn Torossian, and President of Consumer PR, Dara A. Busch, discuss crisis communications for consumer brands during the COVID-19 pandemic. Coming from the front lines of brand support and media relations during these turbulent times, they will be sharing their up-to-the minute challenges and solutions.
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5WPR Crisis Communications Whitepaper - In a perfect world, a crisis will never unfold around you. Unfortunately, the world is unpredictable, so it’s a smart idea to have a plan in place should a disaster hit.
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Ronn Torossian, Founder and CEO of 5W Public Relations is widely-recognized as one of the top crisis communications experts in the nation. He has lectured on crisis communications at Harvard Business School, been named PR Executive of the Year by...
As President at 5W Public Relations, Dara oversees 5W's Consumer Practice, which includes Beauty & Grooming, Health & Wellness, Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Mom & Baby, and Consumer Packaged Goods....
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...