Ditching the Dupes: Protecting Beauty Brands from Counterfeits

Emmanuel Alavoine began his career in Hong Kong with L'Oréal in 1990, quickly ascending to executive positions such as Finance Controller, Credit Manager, and Supply Chain Director. He then joined Chanel in 2000, heading a global supply chain project for Bourjois Paris, was appointed APAC President to expand the brand to over 2000 retail outlets across more than ten new APAC countries, including China.

With significant roles in strategic and operational management, Emmanuel has led transformative projects, including the adaptation to e-commerce and the implementation of various ERP systems. His expertise spans B2B negotiations, distribution channels, and both offline and online retail.

Embracing entrepreneurship in 2015, Emmanuel established consulting and distribution businesses in China, focusing on international business planning and intangible asset protection. In 2018, he served as President of LBI Korea and Senior Advisor for Yoobic, a SaaS company specialising in retail employee solutions.

Joining Marqvision in 2022, Emmanuel has been instrumental in leading the company's European expansion, while also advancing brand and content protection. His vast business knowledge continues to enhance intercontinental business relations between Asia and Europe.

Charlotte Watson serves as the Chief Marketing Officer for OLAPLEX where she is responsible for leading a dynamic team across marketing, social media, and communications in over 100 markets worldwide. She brings a unique global perspective to her role, having led marketing departments at leading organizations across Europe and the Americas with a proven track record in both omnichannel and prestige. Prior to joining OLAPLEX, she served as the Chief Marketing Officer for Hourglass Cosmetics, part of the Unilever Prestige division, and held senior leadership roles in marketing at global CPG and retail brands including Pandora, Michael Kors, Kurt Geiger, Links of London, and Louis Vuitton. She is a Fundraising Committee Member of Girls Inc. in Los Angeles and a member of Chief. She graduated with a master’s degree from The University of Edinburgh and undertook post-graduate studies at Columbia University in addition to an executive leadership education program at Harvard Business School.

Charlotte lives in Los Angeles with her two dogs, Honey and Minnie. In her free time, she likes to draw and paint.

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.