Focus: Reinventing Retail for a Post COVID World

Retail is not dead. The recent crisis has been an accelerant for much-needed change but the physical store and the ability to see, smell, feel, touch things remains a vital touchpoint in consumers' path to purchase. As brick-and-mortal slowly reopens the short-term challenge lies in making consumers feel safe. The long-term opportunity is enhancing the shoppers' experience by merging the physical and digital creating a data-informed frictionless experience. Our panel has been at the forefront of innovating the reinvention of retail.