About
With the widespread adoption of smart devices and the internet, CSPs now have access to huge amounts of data about their customers and the market, making data the most crucial asset for gaining a competitive advantage in the industry.

However, data in the telecommunications sector can be complex, large, lack context, and frequently dispersed across multiple systems and locations. Nevertheless, data-driven initiatives can only be successful if the data they rely on is trusted by those who use it.

Whether you aim to optimize network planning, acquire or retain customers, upgrade infrastructure, or maintain compliance – you need data with maximum accuracy, consistency, and context. Your success or failure will be determined by having trustworthy data.

Join this webinar to discover:
• The significance of data integrity for accelerating digital transformation in telecommunications
• The four building blocks of data integrity and their effect on key telecom initiatives
• How you can get on a path to achieving data integrity
Presenters
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Ruslan Sultanov
Product Marketing Manager, Telco Solutions - Precisely
As a Product Marketer at Precisely, Ruslan focuses on helping telco companies achieve their key business objectives. He works closely with clients and partners to help them understand the broad range of Precisely's data integrity capabilities and how they can be used to enhance existing telecom systems. With his extensive experience in managing location intelligence and data portfolios, Ruslan's expertise is instrumental in enabling customers to build a data-driven telecom sector and succeed in the rapidly evolving world of digital innovation.
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Scott Birch
Chief Content Officer at BizClik Media Group
Creative media professional with 25 years of diverse international experience in Europe, the Middle East and Asia. I have edited daily, weekly, monthly and annual print titles, ranging from daily newspapers to glossy celebrity magazines, niche B2B magazines and luxury lifestyle publications. An early adopter of digital – creating web content since 1996 – I have also created digital app magazines, smartphone apps and overseen online strategy and social strategy. I have also worked in television, both behind and in front of the camera, and in public relations roles providing creative content and reputation management.
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