OneMagnify’s keynote presentation is designed to help manufacturing organizations create optimal customer experiences through AI.

Manufacturing organizations have long been at the forefront of AI use in operations, product development, and supply chain efforts. However, B2B organizations are historically behind their B2C counterparts in marketing and CX initiatives. This session will show you how to incorporate AI into a marketing strategy to enhance your ability to connect with customers.

Jonathan Prantner, Chief Analytics Officer at OneMagnify, will review common types of AI used in manufacturing, and how to apply those to marketing initiatives. Including several real-world use cases, we’ll cover topics like machine learning, computer vision, AI-enhanced Voice of Customer (VoC), and generative AI.

In this session, you’ll learn:

01 How to apply machine learning techniques for ‘just in time’ marketing

02 How AI can boost tactical and strategic media planning

03 How to use computer vision to enhance creative proofing efforts

04 How to develop always-on focus groups using custom GPTs

05 How generative AI can optimize email content before it goes to market