Not in Kansas Anymore: A Debate from the Land of Oz
WEBINAR DETAILS
About
When it comes to employer branding in 2020, it’s safe to say we’re not in Kansas anymore. It’s also safe to say that here at Blackbridge, we can’t resist a good dress-up. Alex Roots, Account Manager, is Dorothy. She’s joined by Andrew Baird, Director of Consulting, who plays the Scarecrow; Mike Hanbidge, Senior Consultant, is the Cowardly Lion and George Papakosmas, Head of Copy, is The Tin Man.
Together, they discuss the effects of the pandemic on recruitment marketing in 2020 and beyond. They debate how best to move forward with brains, brawn and heart. As the conversation twists and turns, some of the arguments may surprise you – and some of the jokes, too.
But we’ll let you see for yourself. In the meantime, if you’d like to chat about any of the topics raised in this Brand Slam, or your employer brand in general, get in touch via finn.lynch@blackbridge.co.uk
Alex joined the agency after working in early careers recruitment in the legal sector, where she focused on marketing and attraction. As a previous client of Blackbridge Alex brings a wealth of knowledge from 'the other side' and first-hand...
Andrew sits on the board of Blackbridge, adding expertise in the fields of consulting, creativity and agency management. He has nearly thirty years’ experience in marketing services and recruitment communications, winning awards in ceremonies as...
Mike has worked in the employer branding arena for over a decade at several of the top agencies. Having started his career at international consumer market research company Mintel, he brings experience and rigour to all of the projects he works...
George is the Head of Copy at Blackbridge, working closely with the creative and accounts teams to ensure our clients speak in a way that's uniquely theirs. He has over six years' experience in traditional consumer, B2B advertising and employer...
Blackbridge Communications is a multi-award-winning people communications agency. Our clients include Rolls-Royce, Aviva, Clifford Chance and Capital One.
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