Accountability, authenticity & action: How to create a compelling programme in a media environment dominated by the big issues

ABOUT THIS WEBINAR
Earlier this year, in partnership with Media Measurement, we launched our report “Navigating the new landscape: Brands and media in 2021” which revealed that the UK media pool is shrinking while the “big issues” continue to dominate the headlines. If you missed it, you can read the report and our recommendations here: http://go.brands2life.com/media-intelligence-report-2021.

As we near the end of 2021, André Labadie, our Business Technology MD, is bringing together a panel of experts to take a deeper dive into how the media landscape has changed and how brands can and should create compelling stories that cut through in an incredibly competitive media environment.

MEET OUR EXPERT PANEL:

> Jonathan Hargreaves, Director, Global Public Relations and Crisis Management, Tetra Pak
> Sarah Ball, Head of Research, Media Measurement
> Shona Ghosh, Senior Editor, Business Insider
> Cherry Gray, Director, EMEA Communications, VMware
> André Labadie, Managing Director, Business & Technology, Brands2Life

REGISTER NOW to join us at 9AM (GMT) on Wednesday 8 December to find out how to best prepare for 2022 to ensure you’re building stories which the media want to consume.
AGENDA
  • What stories they think will catch the eye of press in 2022
  • Where the gaps are in storytelling today
  • Why accountability and authenticity are now the key battlegrounds for brands
  • How brands can take the findings from our report to build their comms plans for 2022
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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