Social media gone wild? How to tame the beast and thrive
Recorded
Wednesday, June 14, 2023 · 4:00 p.m.
ABOUT THIS WEBINAR
It’s a challenging time for communication leads navigating the social media space.
Social media is rapidly changing. From emerging channels to data and privacy issues, from government bans to Elon Musk’s continual Twitter drama, the social landscape is rapidly changing and can be hard to navigate.
While some may see this as a reason to avoid social media, many of the issues arising are not restricted to social. The real-world impact of social media on business reputation, customer relationships, trust, and share price means it is critical that businesses have a solid strategy in place that enable them to adapt.
It’s never been more important to manage social media, at a time when it’s never been harder to navigate.
We have a panel of leading comms experts from LinkedIn Marketing Solutions, Champion Petfoods and Russell Reynolds Associates to discuss the challenges communication teams face, how to take the fear and uncertainty out of social, and the best way to approach social to ensure your business benefits and thrives.
N.B. This webinar is designed for in-house comms and marketers only.
AGENDA
Creating a social strategy based on data and insights
How to leverage trends and topical conversation to inform communication
The importance of balancing brand consistency with adaptability
Managing Director, Digital, Social & Influencer, Brands2Life
Kinda is digital marketing and communications specialist with over 20 years of experience. A mix of pure play digital, marketing and PR experience allows for a 360° approach to digital, social and content strategies and communications.
Global Head of Digital Campaigns & Media, Russell Reynolds Associates
Dany Andrade currently serves as Director of Digital Campaigns and Media at Russell Reynolds Associates, a global leadership advisory firm dedicated to improving the way the world is led. Based in Mexico City, Dany leads global digital campaigns...
Digital Marketing Manager, EMEA, Champion Petfoods
Andrei is a customer-centric marketeer with a love for technology and innovation that brings value to individuals and society. His journey in marketing started in tech companies and continued for the next ten years working for FMCG companies like...
Social Media Manager, LinkedIn Marketing Solutions
Alex Morales leads social media on behalf of LinkedIn’s Marketing Solutions business. In her first year with the professional network, Alex launched LinkedIn Collective, a LinkedIn showcase page for Director+ level B2B marketers, which amassed...
Penelope is a non-traditional integrated digital thinker.
As a fluid worker, Penelope is as comfortable with data lead planning, as she is with rich creative campaigns and comms strategies. Regardless of channel, the heart of what she does is...
Brands2Life is an independent comms agency with a passion for working with the brands that are transforming our world. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations.