The metrics digital marketers wrestle with are bad.
There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the whole picture, none of these metrics actually tell you that a real person saw your message, engaged with it, and bought your product.
We'd like to change that. Join us on September 12th at 12:30 EDT, and we'll show you the metrics that matter. You know, the ones that show engagement from actual humans (not bots) and actual conversions.